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PR NewsWire Florida
Chicagoland's Woodfield Shopping Center Site of First US Retail Store
CHICAGO, Dec. 16 /PRNewswire/ -- Caro Cuore, a premium lingerie company
with 72 retail outlets in 15 countries, announced today the opening of its
first store in the United States, located in the Woodfield Shopping Center in
Schaumburg, Ill., a Chicago suburb.
Caro Cuore stores on Chicago's North Michigan Avenue, as well as in Los
Angeles and Miami are scheduled to open in 2004 and will be managed by the
brand's master US franchise CC, LLC.
"Whether they want to feel sophisticated and elegant or young and fresh,
women and teens throughout the world rely on Caro Cuore for the pleasure that
comes from wearing lingerie made from the finest textiles and Italian designs
without sacrificing comfort," said Caro Cuore Founder and President Adolfo
Drescher. "We are thrilled to introduce Caro Cuore to Chicagoland and the
United States."
Located on the Ground Level near Marshall Field's, Caro Cuore carries a
selection of styles from its most popular lines of bras, underwear, hosiery,
sleepwear and athletic wear. Prices range from $12.90 for bikini cotton
underwear from the Basic line to $295.90 for the "Moulin Rouge" corset with
tulle and French lace edging.
Founded in Argentina in 1979 by Drescher and his wife Rosita, Caro Cuore,
which means "sweet heart" in Italian, uses select European raw materials such
as tulle, lace, cotton and Lycra in its interpretation of fashion trends and
popular lingerie styles. The company has won the Lycra(R) DuPont Creativity
and Design Award three times.
"Our designers try to create products that speak to a woman's sense of
inner beauty and personal comfort," said Rosita Drescher, founder and co-owner
of Caro Cuore. "We believe that if a woman feels good about what touches her
skin, she will feel more comfortable in her own skin, more confident about who
she is."
"We applaud Caro Cuore for selecting Woodfield as the location of its
first US store, just in time for the holiday shopping season," said Marc
Strich, general manager of Woodfield Shopping Center, Illinois's number one
tourist attraction.
Designed by the parent company's architects, the Woodfield store follows
the modern, minimalist aesthetic of Caro Cuore retail outlets worldwide.
White, built-in display cabinets with red accents line the walls, showcasing
products on hangars and below in the brand's signature red boxes. Images of
Valeria Mazza, the face of Caro Cuore worldwide and a recognized fashion model
on American runways and in fashion magazines, are featured throughout the
store and in Caro Cuore's marketing materials.
About Caro Cuore
Caro Cuore, which means "sweet heart" in Italian, is distinguished
throughout the world for its innovative design and marketing of lingerie,
athletic wear, sleepwear, children's clothing, and men's clothing. A
three-time winner of the Dupont Lycra Creativity and Design Award, Caro Cuore
products are made with the best raw materials from Switzerland, Italy, France
and England. Caro Cuore maintains 72 exclusive stores in 15 countries
including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, the
Dominican Republic, Ecuador, Spain, France, Mexico, Saudi Arabia and Portugal.
Caro Cuore lingerie also is available at more than 500 other retail outlets
worldwide. For more information on licensing opportunities in the US, send
e-mail to craig@abvllc.com Contact: Craig Ruotolo 2780 Middle Country Rd Suite 211 Lake Grove, NY 11755 (631) 285-7676 |
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